The key to attracting traffic to your site, in my opinion, is content, content, content. If your content is good and it is a well designed website, the traffic will come. It also helps to link to related but not competing websites. Chances are if they receive traffic from you they will reciprocate and link to you. Another popular way to get traffic is to start a blog. Blogs are all the rage now. If you can get people to read your blog, you can link to your business site from your blog. Don't be afraid to "farm out" any skills that you may not be the best at, for example web design and SEO.
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