Very, Very Important
Once you get your cover letter read - and assuming that it's done it's job, which is to encourage the recruiter to read your resume - then your resume is vital. It's going to set you up for the job interview.
So be sure to use all the resume techniques that you know to sell yourself into the vacancy.
Do not send out a generic resume, send out a targeted resume. And use correct format and contextual content properly written to engage the reviewer then you'll have no problem.
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