great tips Tsveta, will be adding those to my cover letter, thanks :)

salary range usually tends to be the most awkward aspect of the whole job application process

Thanks for these tips - i am continuously applying for new jobs all the time and my CL are alway too long!

#1 thing to put on cover letter
 

I like what you wrote, and I agree with all but you forgot to add the most important thing employers look for.

The ONLY thing that matters to employers is if you save them time and money. So; show in your cover letter times that you have done so. Ie; saved company 1 million by.... show facts, not opinion.

They want to see that you are not going to waste there time, or money.

I heard this from a resume expert at hreyesonly that gave me the free advice when I uploaded my resume and cover letter. They called helped me write it, and I got a job.

It works.

The biggest tip that I can suggest is to MIRROR their company's requirements with your qualifications. Target your cover letter perfectly -- aim exactly at what they want (with what you have). This is the best advice I can give.